I think placements are going to continue to expand and get more creative and more dynamic. Like video in search has been a beta that everyone I've talked to absolutely loves. The performance is incredible. Higher click the rates. Higher conversion rates just in general. Even if you have a poor video, it performs better than most of your other campaigns. So at this point, we all just want more placements, and you could imagine videos being in a carousel on product detail pages. You could imagine video being, um, perhaps in the search bar, like a many, many video popping up A. Soon as you type in a really fat head keyword eso, I expect placements to get more dynamic and to spread out across the page. Um, and I expect video to really grow a lot more. I'm not sure I haven't heard anything about these placements, but just assuming with how well it's done, um, in its beta, I think video really has a lot more. A lot more growth potential
Thanks,
George
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