If you flip it around and just go their content creators, they're equally, if not more valuable than that only design team that you've maybe got on board or a design headcount. Really interesting way of looking at, you use that term influencer seeding being a bit of a virgin in this world. What is that?Yeah, so just to piggyback of your comment, 100%, we think influencers are, less expensive and more effective. And so that is where they're arbitrary opportunities, like they create the most native content to these feeds. The driving force of social is creators human to human networks, right? And so influencers have really championed the content creation on these platforms, where you don't need a lot of graphic design edits that make content look addie and sales. E these people create genuine, authentic native content to feed and that's what you really want, promoting your brand and putting in from people to purchase your product potentially. But seating to circle back to your question here is how we simply partner with our brand and how you very well could do this internally for yourself, whoever is listening is we do this at scale. So whatever I communicate here, just size it down a little bit for yourself to try it out. But we typically identify and reach out to 500 influencers per month on math brands that we're working with and we're reaching out to them saying, Hey George, we think you're a great brand fit, we think you'd absolutely love our product, we want to send it to you, no strings attached. We just absolutely love who you are, what you're about. You love our product. Like I'm saying. And what we mean by no strings attached is we have no expectation of you to post whatsoever. Just send us your address, we'll get this right out to you or if you're a service to say, if you're interested, I will grant you free access to this right away or get you a free appointment whatever it is, product or service. And what from that is such greater often that's seating. That is ceding your product free of cost, no strings attached. So seating is just planting a seed with somebody getting your product in their hands. But we see such great option from that in comparison if we were to play around in the pay for post model, which we think is dead quite honestly. So to give you averages out of the seating program From 500 influences you react to reach out to we see a minimum of 100 influencers opt in to receive this free gift, no strings attached from the seating efforts. So 100 people that you'd be sending product to and out of those 100 people, we didn't ask them to post, we didn't contract them post. We had no sort of transactional message whatsoever. We just reached out with a great first impression. And then we see a minimum of 30 influencers posting 2-3 times on average. So that's 60-90 assets being posted from 30 influencers over the course of a month. Just by setting your product for your cost, no strings attached to 100 people
Thanks,
George
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