if you're familiar with the marketing funnel where at the top of the funnel you have people who are just becoming aware that they want to buy a product, Let's say a podcasting microphone there, just like I want to start a podcast. I need a microphone. Well, DSP is able to look at certain things that they do on Amazon like search for, like a podcasting microphone and retarget to them. Even if they didn't look at your product, I'm able to present them with a product that they might be looking for. And throughout that marketing funnel, you could take different actions to serve ads to people based on if they're ready to purchase, or if they're just in the beginning of their search and just the difference between it in search. PPC would be that I can proactively go out and serve and add to a customer before they're necessarily ready to purchase. Whereas PPC you're kind of catching them right at the last second, right when they're they're going to go at it to their car Pretty soon and you're just trying toe join in this knife fight between all of these other products and and capture that sale last second. So DSP gives you a chance to serve and add long before that last that last minute before they purchase
Thanks,
George
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