If we look at the basis of your requiring vendors not necessarily skews. It's going to be looking for specific categories where you know there are massive benefits to be had. So that's looking at things like with higher conversion rates, ones with slightly higher average spend or, in certain instances, lower average spend because of the likelihood for impulse purchases. I'll also be looking at categories for potential competitors where there is an overlap because if, for example, it's my business workout logs, you were to purchase workout logs. Yes, you can increase the amount of traffic that that listening is going to capture. But ultimately there's always going to be visitors who go and purchase another product. That may only be 2030% but you also own those competitors of which there's one primary one. Then you own almost the entire category, or that subcategory so looking for the opportunity where there's competitors are actually going to be completing each other rather than competing each other
Thanks,
George
We scale $1m brands with profitable Amazon Ads.
Book a call.
RESOURCES
Amazon Design Kit.
Follow our team.
$241k in additional sales with 2% lower ACOS. In 30-days. Watch this 6-minute case study.
Message George.