1. Systemise your Amazon ads. You can't just login and go with what's on your mind. It wastes time and reduces performance. Top ad managers have a system. They learn it over many years and many accounts. Harnessing their colleagues to iterate and improve it. Thanks Michael.
3. Five questions for your vendor manager. I don't think they'll like them, but it should lead to a beneficial conversation. Thanks Martin.
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4. Download perfect A+ screenshots with this Chrome Extension I built. Will save you a lot of time and it'll be free for the next few months whilst I get feedback to improve it.
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5. Amazon Inspire new in-app feature. I'm more enthusiastic about this social feature than I've been about any of their others.
Amazon launches new feature in App (Inspire) with photos and short form videos for sale in continuous scroll (ala Tik Tok). https://t.co/zSiSHYmREP pic.twitter.com/vLHnh0jSYl
— Jason Goldberg (@retailgeek) December 9, 2022
6. Take a bigger perspective with ROAS. Social advertisers have shifted to this mindset for some time now, as it's become increasingly hard to measure all of the activity you're doing in the shadows. "Earned X spent Y." Joe breaks down his mindset on doing this for Amazon.
7. Amazon Marketing Stream develops. Sponsored Display data by the hour added to the mix. Not available for everyone just yet as in beta. Expect big updates in 2023. Thanks Jeffrey.
8. Seller valuations decrease. Following a decline in 2022 acquisitions by 10-20%. Businesses valued at upfront multiples 6x and above (excluding inventory) in 2021 were trading at 4-5x by the end of 2022. Coupled with $2.7bn in funding vs. $12.3bn in 2021. Thanks Marketplace Pulse.
9. How to structure your bid ad budget. The majority of audits we do have structural problems with their ad account. Inhibiting them from sustainable growth. Thanks Destaney for this nice breakdown of how to structure well.
10. Contextual target for video ads on Amazon. Allowing you to to target similar products, categories or specific ASIN’s with video. Thanks Joe.
11. Best seller badges awarded to scammers. Incorrectly placing your product in a weaker category has happened for years. Some of the examples here reinforce that it still occurs. Thanks Spencer.
12. Amazon API outages. Thanks Dustin for showing us the helpfulness of this new dashboard.
13. How to waste a 30k email list. An old client that never touched it, just left it there rotting for the random deal event each year.
14. New research shows all images are important. Most Amazon shoppers look at all your carousel. Remember, you're always judged on your worst content. Best leave it behind rather than stuffing. Thanks Jehan.
15. During a recession, don't have a single point of failure. i.e. Amazon. Really nice write up by Dustin. The last 1-2 years on Amazon haven't been normal. Don't expect this year to match last or next to exceed this. Be realistic. And diversify where you can.
16. Harness every single review. Reading them can lead to increase conversion rates as you start addressing problems before they occur. Solve them. Also, discourage customers not to buy with accurate content. As that's better than a negative review. Thanks Joshua.
17. Display ads for non-Amazon sellers. Huge reductions in acquisition costs from one of Joe's clients by utilising this.
18. Offer promotions inside your display ad copy section. I like this new feature update. If you can make the transition from ad to page seamless, from your copy to your colour scheme, it's going to drive CVR up. Thanks OneStone.
19. TikTok boosts sales by $21k. Whilst Amazon advertising is crucial to your Amazon success, you can't have a single point of failure. Explore other platforms. More than 1 traffic stream is key. How?
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