we all know Nike, obviously, you know, is not selling on Amazon, but you take like, let's just say I'm Nike and I'm selling. I have my shoes that come out. You know, I wanna put them on Amazon. But what if I want to give the consumer's ability to choose their color of a shoe? They want to choose whether they actually have their initials or quote etched into their shoe. They're not going to have that experience on Amazon today like you would on your website. So if you really want to create a culture and a community off getting something unique and customized, that's a lot easier to do on your website s. Oh, that's that's 1 angler things very important. It's certainly get independence category by category. Uh, another one could be. If you sell a wide range of products, the smaller or the lighter ones that could fit into a standard box. It's easier to sell on Amazon FDA with those products. But if you have bulkier items that may not be great for storage fees and Amazon, that's a great one to compliment selling your website as well. So if I'm a cool company, I may sell, you know, widgets or something or a hammer on Amazon. But I may sell the toolbox, which is a lot heavier on my website.
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