there are there are several ways to get out. One is uh, to work directly with a buyer, Right? And sometimes the buyers will come to you direct and it's very flattering when they do. They have a big list of e commerce businesses and everyone listening your businesses on their list whether or not they actually want to buy it and you'll get an email and you'll be really excited, wow. All this work I've done on my e commerce business, selling my spatula is um, somebody wants to buy it. Um, they want to take your business off your hands, give you terrible terms and pray that you won't bring any other buyers to the table and you won't work with a competent broker. The other way to do this is to deal with, you're kind of flipper brokers who basically list your business for sale on the website, kind of like the Ebay of businesses. And they will pull reports from your selling account on your website and place a value on your business. And then that's it. They're basically middle middle men and their fees are extremely high. They don't really do anything to maximize the value of your business and positioning properly marketed properly to the right buyer. In response to that. It's kind of like as a knee jerk response to the poor, uh, quality of the work from those kind of brokers and their high fees, a new model has emerged of these consultants And um, it's a too good to be true story. So these consultants have very low fees, you know, four or 5%,, so low that it would be impossible for professional broker to actually do any work on your deal for that kind of money. And what they do is they basically just paying off an email to a list of buyers saying, hey, I've got George's business for sale here and then this is the shady bit. They take four or 5% from you, the seller and they take a referral fee from the buyer in the region of 25 50 grand. And I, I don't think that's ethical. Ben Leonard: the other way to do this. And again, sorry, just on those guys, the consultants, you know, no proper calculation of your sellers, discretionary earnings, no proper calculation of your ad backs. Um, no competition, poor deal structure, no help with your accounts. If you've got cash account instead of a cruel accounts. And the other way to do this is to work with a brokerage like us, eco brokers who have got the experience on all sides. So I've got the experience of building, selling, scaling my own e commerce business and I'm doing, I'm still doing it now, so I still live and breathe being an e commerce business owner. Alison has got 20 years experience in mergers and acquisitions and is an e commerce accountant. So with us we can properly analyze your business, position it correctly, give you the advice on whether you should sell now. We're not interested in just making a quick buck or working with you over a period of time to get you to where you want to be with, with the right guidance on both the e commerce side and the numbers side, get your business properly. You know, I like to say that we get it built to sell, which is actually the name of a great book on selling by the way, built to sell it and, and that's what we do. We'll get your business in the right spot to sell it for the right price and get the right deal structure with the right buyer,
Thanks,
George
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