I mean, e think that, you know, there's the basic fundamentals and we have had this conversation a lot with folks is like, you know, the basic fundamentals of what we see Dr Success Sustainable success is obviously, um, is just, you know, getting getting your products in stock. And I think there's, Ah, there's still a lot of work to be done on, you know, fine tuning that, like, model that predicts demand and making sure that you know, when you're running promotions, your accounting for that so you don't run out of stock. And there's, like, all these mechanics that I think still have to be happened. And we're seeing brands start starting Thio get a little bit smarter and how they can fine tune forecasting. And I think, you know, we did research on this to, like, just looking at out of stock, right? You know, it's like if you're out of stock, um, you know, for a day your sales go down by 42% you found right. I think the more significant thing we've seen is like you're out of stock for a few days. You're you're actually losing something like 6 to 7 spots organically in your search, right? So we know the whole industry right now is really focused on search winning search share search, but it's like if you don't take care of those fundamentals like Okay, well, for trying to win search and we're buying ads. But we're out of stock consistently. That's just gonna come back. And it's really gonna really going to get you. So I think there's, like, the fundamental stuff of availability.
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