July 07,2020

Visual identity and remaining consistent

Dave Office‪r‬

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Full Episode

Transcript

So with a with visual identity work generally off the back of it, there's a document created which will break all of that stuff. Dime, you know. So if you have certain brothers, the few that I've done recently and they they have split their audience into, like, three different sort of segments. And so when you're talking to this part of your audience, you'll use this colour palette. You'll use this language, will you? So generally you put together what is essentially becomes the brand's Bible on. They know, no matter how many employees are there, they know how you know what to apply, Tio, what they're doing and who they're speaking to. You and Bubba Bubba. But the main point of it is to become, um, when you have everything consistent with the tone of voice, of the look and all that kind of stuff. Because we are so bombarded with the information of messaging, I think it was something along the lines of. If you go back about 15 16 years, you had to be seen maybe four or five times before someone would start recognising us. Yeah, getting again in that point where people know like and trust you, which is the ultimate goal. But you would only have to appear in someone's fear about four or five times for them to start taking notice ago. These guys have seen these couple of times. NY That's quadrupled its closer to 20 times. You have to appear on someone's radar before they'll even start really taking notice. And so, in order to do that, obviously we go back to the whole thing about entertaining and educating people. But you also have to be consistent with how you look because they need Teo. They they've already seen you 1918 20 times prior Tio, when they have that click moment of. Actually, I do like what these guys are doing or when they actually need whatever service or product that is that you're offering. They've seen you enough night and recognise what you've done enough for that to click in when they actually need. What is you offer

Thanks,
George