So I think there are a couple of them. The first one is the different ad types. And specifically there, I think the launch of the video campaigns or the video ads, I think it's a major win because we see a much increased click through rate on the video ads. And over the like, we had an example of one client where some of their products were adult products and they were not being allowed to sponsor products or sponsored brands. So we only had few options including sponsor displaying sponsored video. And that video ad drove a huge success for them. Like it increased their Uh, like sales by about 70% or 80%. So I think that's that's really interesting. And the videos are a great way to talk about your product specifications and all of that. So I think this is something really good and the fact that Amazon is expanding it to the product detail pages and other placements. It's really good. So I think video ads, they are also at a very initial stage. There are not many competitors doing that at the moment, so it's not as expensive either. So I think video ads are one of the win. Another one that we have is dynamic bidding. What second George Reid: let's just touch upon on that little bit before we go into dynamic bidding. Yeah. So I love this example when when you shared it the other day with arguably adult products, whether or not they are is questionable anyway. But I think the challenge here was that they were blocked with a number of different types, but the video was still available. Well, I'm intrigued by because I've actually seen that ad, that video ad, would you say it is, you know, the most phenomenal, but the creative you've ever witnessed, or is it quite a rudimentary ad? It's not been through some monstrous advertising agency who has created the perfect bit of content. Is it quite a simple ad which a novice could maybe mock up or is it it was it not? Himanshu Verma: Yeah, it's quite a simple ad and yeah, like you're saying it right, so it wasn't really an adult product was being deemed as an adult product and that's why it was not being allowed, like they now got permissions for sponsored brands and the store page basically. So. Yeah and uh yeah I think a simple video that's able to grab attention and that calls out the key features of a product. I think it's enough to get customers. And maybe some personal human element. Like I was I was looking at one of the video ads the other day on amazon where they were like it was about kids toys some some board game and there were kids as well enjoying the game in the video. So that personal element is really good because like and and likewise in a another product video ad which was more of a grocery stuff and they showed it in a nice way that you would want to actually eat that so those kind of elements add onto a video. So I think a simple video is good to grab more attention to drive your C. T. R. S. Up and a better video. Ad is maybe good for further conversion levels.
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