that Ah, customer on the other end, particularly in an e commerce environment, whether it's buying through a marketplace like Amazon or through an own website doesn't matter. They expect perfection right nowadays, they expected to be fast. They expected to be accurate. They expected to be cheap. They expected to be free shipping. They you know, they expect the world. And when we deliver on that, it's just part of the expectation. We haven't overwhelmed them with something that goes beyond what they expect. However, when something goes wrong, if we recover well and when they ring in or they live, chat or they send feedback to customer service and then customer service overwhelms them with the quality of the way that they deal with that challenge and with a smile on their face and they go above and beyond, you know, sending out a return career path So it's free for them to return the goods or whatever the case may be, or not even requiring them to return the goods and saying, Look, send us a photo of the damage good or whatever it is, and and we'll just send you out a brand new And so, you know, we we just want to confirm that it is actually, you know, we want to see how the item was damaged so that we can package this better next time, so it doesn't happen again on day, and then we'll send you out a replacement or whatever, whatever the recovery is, the point of the fact is that many brands they do not understand the value off excellent service recovery to the enhancement of their brand value.
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