I think that the savvy brands you know people have seen success is you know, it depends on if you have a direct to consumer site or not and what your goals are. But, you know, I have seen success from brands that do drive traffic off Amazon to Amazon. So leveraging, you know, Twitter and Facebook, especially around events like prime day and seasonal holidays. Um, you know, people trust Amazon's for shipping, especially right now, like my money on, you know, not having all the shipping challenges and things like that. So certainly driving traffic onto Amazon. And I'm a big believer in micro influencers. I think that, you know, that's how I personally shop. I find, you know, look at people what they're wearing or buying, and people that I kind of think are like me and, you know, cuts through the noise. And I buy those things that, for the most part, are found on Amazon. But again, like I said, I mean Tik TAKS becoming an up and coming platform
Thanks,
George
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