November 24,2020

Using a manual approach for Amazon fundamental "Finding your most relevant keywords"

Elizabeth Greene

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Full Episode

Transcript

my very first course of action for any new product launch. Um, I get something new I'm trying to dig into you find additional keywords. It's always going to find B to find the most highly relevant highest search volume keyword. So I wanna find where is the intersection between a keyword that has decent amount of search volume but is very relevant to the product and that term highly relevant is always thrown around. Um, it's a manual process to find that what you want to do is you want to go thio amazon dot com. Um, type in that keyword use A. I don't know what the term is on Apple, but I know I'm like, um, chrome. It's incognito window, basically a window that's not going to track any of your past searches. Because if you search things on Amazon, it's going to influence what shows up. Amazon's always tracking you. They want to serve up what's great. You want the cleanest data possible. and so typing that keyword on Amazon and just see what comes up on the first page. If it's a bunch of random products that are kind of like your product, there's one or two that are kind of like yours, but not everything on the page. Your product doesn't absolutely fit in this page. Um, it might be somewhat relevant, but it's not highly relevant. So you wanna find what keyword has the, you know, the biggest search volume, but your product absolutely fits on that page. Um, Andi, once you find that then working out from there,

Thanks,
George