we then move on to creating beautiful graphics or recognisable graphics because like you said at the start there, recognizing that gift we can recognize as three amazon boxes sat there and that one of them might be that particular gift you bought for yourself, that you're most looking forward to. But it could be a lucky debt. We've all been there when you open up all three and you think you shit, This isn't the one I wanted, hasn't arrived yet. I'm gonna have to wait till tomorrow or check my tracking again or whatever. This is rubbish. My day is ruined. We've all been in that position, maybe not quite as aggressive as that. Um so the benefits they end up going, you're improving that experience because they can see the colored box like I said, I received in a way, travel bob, it just said away blue on the side and I knew straight away that's what it was. I don't often buy things that are that large. I don't buy loads of stuff that was too challenging for me. I knew what I was getting, but bringing that experience kind of further forwards in some way. I'm trying to describe it, I'm struggling. So they're not moving that guesswork, they're removing that guesswork they see and they can immediately have that kind of added excitement because they can see the thing they bought, they know it straight away and it's that kind of endorphin hit like that's what we're chasing leading on from. That would then be the getting into the box within my mindset. What are you thinking about that?
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