It's, um we have ah, we have. Ah, our funnel is insert cards. Um, that lead to our website. And on there there's different. There's different offers in different products, but some of them are. Buy one. Get one free on your next purchase, and that works amazingly well. Then they purchased from our website and then they email me because I send them a personal email when they email. Then when they purchase on our website and they say, Man, I found you on Amazon and I wanted to support you guys. I love what you're doing and they learned about what we're doing from the insert cards from. And so your brand storytelling goes all the way through right? Like we talked about because those the imagery, they're not gonna buy it. If they don't see the brand story from the from the beginning, they see it. Then it's fulfilled as they open the package of like, Oh my gosh, this charity messages on this card. It's a perfect gift to give to somebody because it's there. And then and then they go to a website and it's and it's again. And then I met. Then I email them personally, and I say, I'm just so thankful that you came to us and found us and and purchase this like we're all doing something wonderful in the world together and your purchase triggered a donation, and then I get emails every day. Thank you so much. I found, like, my favorite thing, and I'm gonna give it to a bunch of my friends, and, um, it's it's it's ah, it's pretty incredible and I will tell you the top of funnel for us is Amazon. So we we don't do a lot of Facebook ads we don't do a lot about. We were pretty good on social, but Amazon, because we make thousands of sales per day, sends us so much traffic because people look at the insert cards or or just Google our brand, right? They see the brand. They google the brand.
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