one of the things I see ah lot that I think is detrimental from a mindset perspective is that you know your offline strategies will work the same way and deliver the same outcomes online on that's Ah, that's Ah, it's a difficult mindset, you know, in the grand scheme of things, Amazon is, you know, based on the data that's out there, a meaningful percent of online sales, but e commerce in general still a smaller portion of the total retail landscape globally. And so it's easy to get into the mindset that like, Well, I'm doing the majority of my business offline, and I'll just use those same strategies online at Amazon and they don't translate. And then you see people get frustrated, Um, that, you know, hey, my, my Amazon persons not listening to me, But I would encourage folks to think, maybe think a little more like an Amazonian. In that case, and be flexible on bring curiosity to the ways that they're asking you to do things
Thanks,
George
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