what mistakes you see most making when they're advertising on Facebook. Ian Smith: So I would say they don't split test enough. They don't, you know, have enough campaigns running our audiences like that they're targeting. They don't have enough ad creatives. So different images. They're not just testing enough strategies, and then the biggest mistake is they don't actually retarget. So they think that everybody is just going to see one ad and then they're either going to buy or not buy. Well, people need to see, like, 10 or 20 ads, and then they feel comfortable enough to buy. You gonna build that familiarity so retargeting is huge. You need to be hitting these people over and over and over and over, kind of like nagging them, so they're annoyed of your product. Even That's when you start to really see the results come in of people jumping off the fence and turning into customers
Thanks,
George
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