When you first look at an Amazon brand, what's the first thing you're going to. It could be backend of the account front, it could be off Amazon. If you're looking to consult them, help them analyse what they're doing. What is it you're jumping on first? The way I look at, I think the 1st one is looking off Amazon is everything that's available off Amazon on Amazon, and you would have counted as opposites. Well, we're the Amazons and supported small medium businesses, the amount of times they would just dip their toe in and put 5 - 10% of their inventory on Amazon. It just doesn't work because what works on your own Web site may not be the same as what works on Amazon. So firstly, you need to make sure that you have that breadth of offering and that everything that you have available to sell was there for customers to find that explore, that's the first checkpoint. Secondly, beyond that is looking things like brand identity and brand image. You should, you know, apart from the fact that it's laid on Amazon website, should we have to look at an Amazon listing and certainly an Amazon storefront, Amazon enhanced brand content and, you know, have them on the same screen next to the one on the website, and that should be as near as makes no difference between those two. So everything which is identity imagery, typography, whatever that may be, should be absolutely the same. And the whole idea for that is, you know, whether, consciously or subconsciously, you start to build that affinity and that association with the customer and your brand.
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