that impressions kind of traffic that you get with Amazon ads is one of the most underrated KP eyes that we discuss because I think for like, the majority of my clients, I'm getting a minimum off about one million impressions on a week on a weekly basis. And when you think about it, that's first of all, a lot of eyeballs. But the kind of connection that you have with that is that all of those millions of people who have seen your product listing page not just do they know your brand, they know your images. They hopefully, you know, bought your product. But that also immediately goes into retargeting value. And so you can put that into your sponsor display. But then also, of course, if you're running DSP that's gonna be super valuable is Well, um, so I think that's the exact same thing Where, um as you were saying, if you're bringing a lot of traffic to a listing, but you're listening is terrible or if you're you're building these amazing campaign so that your number one top of search for your number one keyword that's great. But yeah, you need to kind of do the secondary, um, sort of analysis there. Do you deserve to be there? How am I sort of taken advantage off these impressions that I'm getting, um and yeah, what? What you're kind of goals are in terms of whether it's growth or profitability. You know, it's two different.
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