I think when you look at, as you said, the ability that Amazon has to impact your business, that is what terrifies me. I've been on. We've talked about this in a previous podcast. I've been at a point where one of my Amazon account was blocked almost two years, and it is, you know, there's there's no words to explain. There's one word that does. But there's no words to explain how difficult it is to navigate that situation of Amazon on the recklessness. Almost and just how unapologetic they are in closing down accounts is the single most terrifying thing off Be independent Amazon, which, quite frankly I am. The reason for that is the fulfillment model, because it's the most low, low effort for myself.
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