Yeah, I think it's really it's dependent on your competitors in the category. So one thing to keep in mind is that if I'm in a very niche category, um, 5 10 reviews may just be great if the top selling product has only got 50. Um, if I'm in a super competitive category, I may have hundreds of reviews, and I'm not even hitting that threshold because my key competitors have 10,000 reviews. And so, in general, as a rule of thumb, I would say once you get to like an order of magnitude below the market leader and whatever niche you're in at that point, gaining reviews doesn't mean as much. So say my market leader only has 100 reviews once I hit that threshold of 10 now, each incremental review that I get doesn't matter as much in terms of conversion, right? Um, but that being said those initial reviews, I mean, between 0 to 5 reviews, huge difference in conversion, right, 5 to 10. It decreases a bit in terms of impact, but it's still a major impact. And then once you get to that order of magnitude level where I'm an order of magnitude less than the leader in my category now it starts to drop off a decent amount. And so, in terms of when do we scale back? Those are some of the pieces that we're looking at. Um, obviously, it depends on how aggressive you want to be, too. Um, so if you're a larger company, you've got a lot of free cash flow, and you really want to get this product running? Um, you're going to push further. Um, if this is your side gig and you're starting it, you've got a limited amount of cash, like time is on your side. Save some of that money that you may spend on advertising and let it grow organically instead. So overall, I would say it's based off conversion rate. We're looking at competitors looking at the reviews and then, as a conversion rate really starts to level off as I'm getting those extra reviews at that point now we can start taking our foot off the gas a bit in terms of ranking and then just kind of set that baseline for the new, longer term performance of the ads overall.
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