April 27,2021

The relationship between timing and sales conversion

Jon Ivanco

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Full Episode

Transcript

Data and e commerce made sense because it would be to be you get clear you have clear bit and you have a bunch of other things you have addresses to get information about people and you can infer certain things would be to see you don't have anything, you're starting from scratch every single time. So if you're a store store and you can't answer simple questions about who your customers are and you know how we do it, we all go into big boardroom and we write on our white boards and we decide to our ideal persona is and then we start and then we start testing little ads and we say oh this person visited yea or this person converted. They must totally be in our person and we're trusting that that persona is right and what people haven't realized is 99 of sales comes down to timing. It doesn't come down to the offer, the offer is there but it's all that timing. Mhm.

Thanks,
George