Well, they're What they're doing is they're just putting money into the funnel, as I say, right there, there, offering coupons or things their major major discounts to to acquire the customer. And that's fair game. I mean, that's what everybody is doing right. But, you know, you got to take that with a grain of salt When you hear of particular brands or founder clean that you know all we're doing s number online. You don't know how much they spent Teoh get that because because the latter is the most important piece. If I spent a million to get a million in sales. Who cares? Anybody could do that The question is in the ones who are really savvy and more power to them are the ones that can find out out of those customers. How many are going to come back, and I don't have to acquire them again. That's really the name of the game when it comes to stuff like that.
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