November 03,2020

The power of influencers on brand awareness and when it should work

Charles Instone

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Full Episode

Transcript

What really is an influencer. And how many of these influences actually carry influence? You know, you see on their story and judged by what they say, e Think what it is good at good for is the the awareness piece. You know, if you have the budget to give out a lot of free stock, you could get seeing quite regularly within 90. So, you know, identify the influences within that niche, send out hundreds and hundreds of products and you know, there's gonna be a broad awareness within that reach that you exist. That's that's really belong whether you're going to get sales from. It's another thing. That's really that's really don't your family. So that sort of stuff but if you can get broad awareness from influences, then that's great. I think any sort of, you know, financial payback from them. You're likely going to struggle from our friend. We never pay influences. It's just the unless you get these really like unicorn influence that genuinely have influences Super, super expensive. You're not likely to get on our way back from them on when you pay out something like that. You know, you always want to know I but largely influences just awareness piece. You know, if you wanna get seen, I could give a trip. Trip drinks is a great example. In the UK it's a CBD drink. Andi. They've gone from nothing Thio having 20 30,000 followers and every influence here in London is talking about. And that's just because you know their their products quite cheap so they can send a lot out. But they do send a lot out. You know, hundreds of months of units on bond. Each day they have three or four influences posting about that's when it works. When it's at that scale,

Thanks,
George