was working with someone else, and they were presented Jeff, like we've really We're really set up to have an improvement of of ex bits and percentage points this year in Cold Brinkley's. Then Jeff just stopped and like look, every customer order that we make to customers every customer promise we make to customers. If we don't deliver, that's a promise broken, and I don't care about the percent. It's every individual customer promise matters, right? So really, you flush that out when your senior leaders is Hey, you're about to have a bad Christmas for a town this big, right? Amazon ships a lot of stuff, you know, if you were going to disappoint the entire town of Melbourne, Australia, for Christmas, that's not great, right? Individual customers matter, you know.
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