Creating a brand presence? A lot of people, you know, just kind of throw up our product in a private label product and then kind of assumed that since there is so much traffic coming to Amazon just organically, you have this, you know, resource of millions of people, potentially by that just throwing up the products, their focus. But going forward, you know, we're getting much more creative guidelines. Store pages are coming that much more important. Amazon posts are coming that much more important, even from the Amazon advertising pates. Peace were allowed to upload, you know, lifestyle images, things like that. So I think coming up with your brands story, building that brand storey and figuring out how to drive. Consumers who appreciate that story's gonna be the number one most important thing in the future.
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