the issue is we have too much data now. And so I think that people are overwhelmed and they you know, if you don't have a tool to be able to aggregate get into place for you. You're spending all your time downloading spreadsheets and trying to figure out what to do with the data. Or you're just you have too many spreadsheets on your desk trying to action all of it. So I think that, you know, having having data is a blessing and a curse. And now we have so much of it that it's the savvy partners, the savvy. You know, savvy brands are doing things with that data and the ones that you know, maybe a little bit more overwhelmed have a lot of reports on their desk not knowing how to action it
Thanks,
George
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