One angle is that consumers really like that personal touch. So you add a handwritten thank you note or you wrap it in such a way that it makes them feel like they're opening a gift. Um Apple is genius at designing their packages for that opening experience. The layers upon layers of uncovering discovering and the emotions that go along with that the positive emotions that go along with that. But as we've already talked about, there are so many consumers out there which who have the reaction of, wow, this is important. My language, this is a shitload of packaging, can't get to the product. Um george Reid: it's lisa Pierce: kind of like a balancing act of uh delighting the consumer without having that that negative feeling. And part of it is who it is that you're shipping to. Part of it is the product that you're, that, you know, the brand image of that product. If you're um selling a product that's got a uh, you know, an earthy kind of image to it, minimal packaging is the way to go. Those rumors are going to be a lot more insulted extra packaging than impressed. Um, but then if it's a high priced item, like, you know, maybe going back to this apple example, um, high priced iphone, you're gonna want to, you know, have those layers and layers of packaging, not only for protection but for the, the experience of opening. So it's like, I, I don't have just one answer for you George. I don't have one answer for the brands. It really does depend on the brand and the brand image and knowing how much protection that you're going to need to ship it through an e commerce platform.
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