The very smart and professional, uh, colleagues that I know at the Sustainable packaging coalition here in the United States have a wonderful definition and I don't know it by heart, but I do know that it embodies a lot of different, um, tactics. It could be reusable, it could be recyclable, it could use recycled content, it could use renewable materials as the raw materials going into it. So, um, it's kind of good news, bad news. The good news is, there's a lot of ways that you can make packaging sustainable bad news is that means it's that much harder to communicate to whoever it is that you want to communicate it to. And it could be, you know, consumers, it could be people who are reading your corporate sustainability report a lot of things. But um there's a lot of different options for brands to make their packaging a little bit more friendly to the earth. And I think at the bottom line, that's what we're trying to do from a sustainability point of view is to um, not damage the environment
Thanks,
George
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