We're now getting into the day and age where your own manufacturers are taking the products that you're having the manufacturer for you. They're taking an output, selling it directly to your to your customers. And so your own manufacturers are now becoming your your competitors. And I was on itself is seeing this seeing this trend as well? And so they are focused on what they call the customer experience. They're focused on becoming a ah, platform there, pick up. They're you know they're there. They're becoming an experience for for buyers. No, not necessarily just a catalog of products. And so I think you need to as a brand to stave off your competition, you need to focus on your on your customers. You need to focus on. Why air their customers Choosing you versus You're manufacturer who's now signed your own product for a 30% cheaper, you know, just because they don't have all the middle.
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