Which eyes I would hire on a rock star in operation. So when I say operations, I'm talking primarily supply chain. So how can we build agreements with suppliers, which we're going to give us the most favorable terms to both parties, but one that's sustainable for us? How do we look at stock level optimization again, something that I've personally really struggled with? And if we are going to require multiple businesses, especially, they are in supplementary categories. How do we reduce the total number of suppliers on try to merge and aggregate that and again dry for service energies, their cost saving benefits, less logistics toe worry about so on and so forth. For me, that would be an area off immediate opportunity, because even if you did nothing on the front end of Amazon didn't change, you advertise and didn't change the listings, you'd continue to gain that residual traffic on every change that you make on the back end on the operational side would benefit your bottom line purely you know, if you reduce the cost, benefit your cost price that all that does is add to your bottom line, which means in term, when you pour that into advertising, spend the return on investment that you get is so much higher. So that would be, in my opinion, the absolute verse place to start. The second place would be as you just alluded to. There is, is someone that is world class Amazon advertising from my experience in 2020 that has been the biggest driver of growth on Amazon without changing anything else on the listing and so on without bringing new digital assets to the fray or looking at off Amazon advertising channels that purely on Amazon advertising support has been absolutely massive. On between those two things you're unlock. Ah, large percentage of the overall benefit to be had from rolling up these businesses. There will be supporting roles of in that as well, and I think if you were to pick only three people, the third person I would look at would be someone that is no a market here, but in the more more conventional content sense. So who's gonna be able to produce amazing digital assets for enhanced brand content. Who's gonna be able to keep bringing our store from up to date? Who's going to be able to bring that on trend so that we're constantly, you know, front of mind for customers and that we should remain to be the only the only choice in that category. So that would be my my tremendous three. That would be my all star team if I could pick those three people.
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