March 01,2021

Strategies to ask for subscription using purchase data

Tom Reid

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Full Episode

Transcript

I use Claudio for email marketing the clients that I use on its so in depth that it just gives you all of that data. So, for example, you can segment people based on one what they purchased two. How many times they purchased free when they purchased last. So, for example, we've got different kind of audience is We've got an audience of people who have purchased one. So, like just one time, customers on the aim of that is to get them to to. We then got people who have purchased twice. The aim of that is to get into three on, let's say, for vitamins, for example, or supplements. Whatever the case may be, when we get into three, we kind of know that they're going to become a customer for life and we wanted, then get them onto a subscription plan so would send them bespoke content to try and get them onto that subscription plan. I think a lot of people make the mistake of trying to go either straight for the subscription straight away. And I must admit I fell into that trap before, you know, thinking, right, let's just try and get someone to subscribe and it just takes longer for people to actually do that. You know? They need to actually trust that brand. They need to use those products multiple times to ensure that they actually work for them on via email. You can do that. You can. You've got that flexibility. You know what their actual lifetime value is of each customer on. Therefore, you can also put people in different buckets based on that

Thanks,
George