So the first point is getting found, right? And so this is where your SEO copy is coming in. This is where you are. really focusing on rank and search ability. So as we know, Amazon is first and foremost a search engine. So if you're not using the right keywords or a bulk of keywords that you should be using, then you're just not gonna get found, period. So I would say 50% of brands just still aren't even there yet. Like they haven't even realized that this is probably step number one Basic step number one of your foundational pieces of your Amazon listing. Right? And it's complicated, but you can do it, Um, or you can hire lots of companies to do it for you. These there's tons of tools that are out there that help you find these keywords and help you infuse it into your copy. But then, beyond that, we get into helping your copy stand out with, you know, more of a copywriting approach, and that's in more in step two and three, step two the second thing I'm looking
Thanks,
George
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