That's a good question. It depends on the experience of the founder of the team that's coming into play wherever their strong suit is today. With the shopify platform, you could drop images and have your site up and running and collecting. You know, payments. Day one, Amazon. There's a little bit more heavy lifting, but in our particular case, Amazon is 90% of our direct to consumer currently. And as everybody knows, that's where people are shopping right now. So it's definitely, you know, you're probably gonna land. There's what it would be my would be my suggestion. You know, it's something that needs to be focused on
Thanks,
George
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