Yeah, everything you said is absolutely spot on. I think for me, there's one word that you used over and over again, which is invest and so frequently You talk about someone is looking for that business you talk about the budget allocation that you have to have because let's be honest, nothing was free. I think this is the amount of money you want to look good doing this and investing into here and investing into here. People don't see it as investing, people see it as a cost. That's all that I would see it as a tangible return because it might not be tangible in the sense if you have something to hold from it. But it is an investment. That's the bit. So, the key is understanding that, you know, especially in the world of, you know, content and assets. Your first point, you're gonna pay someone a product photographer 50 quid per image, you know, great. Or you can pay someone 150 -200 quid and they're gonna produce images that are three or four times better. They're going to produce them that are 10-20 times better. If that resonates your view and how you perceive that, imagine that amplified for your customer and every other customer that might come across your list him as well. So it's understanding that what you're spending is gonna have a return on. But it's an investment.
Thanks,
George
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