February 09,2021

Social media audience & product development process

Charlie_Bowes

Related Podcasts

• Test a product and build an audience on social media
• The importance of storytelling in brand building
• Your main image only as good as your packaging

Full Episode

Transcript

We also have a vip customer group, which, has well, over 1000 sort of customers in it now and we at every single stage of everything we've done from developing the packaging, even to choosing the design we put that out to customers to see what they want. So you know, every scent we create every color case we create the original design of the of the cases. They all went into those groups and we asked people to do a poll. People are amazingly like responsive in our VIPs group, for example, I think, if we put a pole like we get 2,3, 400 answers within half an hour, if not more on but kind direct feedback, I guess from customers is so valuable because we instantly find out what issues are. Or if people love something we know we can like, document that or whatever it is. Whatever we want to know or need to know, we find out instantly, whereas if you're not D to see, obviously don't have that direct connection to the customer and maybe you do sort of customer groups of 12 people, but it's not. There's nothing like the sort of volume of data we can get. Yeah, when we originally were designing the case, I think we had six different designs. All that looked completely different and we put that out into this group and we just got people to vote on it and there was a clear winner and that's what we went with

Thanks,
George