If you have a team owning something, if you ask them to improve their service or their features, performance or whatever, if you ask them to improve by five or 10% versus if you ask them to double performance or cut failures by 90% like the kind of thinking you get is far different. If you tell someone I want five extra through on this thing, they're going to think about it far differently than if you want to peak out another 10% and good leaders and I've seen good leaders used that very intentionally in spots, especially spots that are aligned to customer experience, business growth, etcetera, to put a lot of kind of more revolutionary thinking against the most important things versus evolutionary thinking. And you can't it's just not feasible to put the team quote unquote, put the team in a box on everything, because then you break a team, you lose all your people that's just that's not good for anyone,
Thanks,
George
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