So the worst thing you could do is wake up and say I want to sell my business. The best thing you can do is wake up and say I want to prepare to sell my business, because if you did wake up and say I'm gonna sell my business, you absolutely can. Um But you won't get what it's worth or what it could be worth, because either you'll end up dealing directly with a buyer and that's, you know, that's their dream dealing with you directly. No competition, no experts representing, you know, proper calculation of the valuation of your business, which is something we could dig into if you want, and they're gonna take your business off your hands for peanuts or b you're going to end up going to one of these kind of generic uh flipping brokers who we'll do the bare minimum because they're they're operating at a on a vast scale, listing your site for sale, telling everyone in their database that is for sale. And you know, you don't get the best possible deal for your business. Whereas if you plan to sell your business George Reid: and work Ben Leonard: with experts to help you get your business ready for sale. And I'm not saying when I say plan people, that doesn't mean this needs to be an extremely long process. We work with people who are more or less ready to sell now, but we just need to do a bit of work on the the positioning rather than just immediately saying the businesses for sale. I have a target to sell, whether that's a time based target or or a financial based target and then we work with them might be over a period of many months to get them in the right spot to sell. But you know, the moral of the story is plan and work with an expert.
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