That's so interesting, because I'd, previously learned around or my mindset towards pricing discounts and coupons was let's say you're selling an item before $21 you would always work in easy multiples of how people could subtract that. So, instead of saying 30% off, you'd say like $7 off because it's part of the multiples of seven. Doing simple things like that that so it's easier math for people, which is more kind of ingrained into them. Whereas if you were, like 30% off people would perhaps be like 30% of this is you have to figure out a little bit more, and they would never know an exact figure that was, was my mind set off the fixed dollar amount where it's an easy calculation. People can do it like snap without thinking.
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