There's a lot of tools that were used like we're using the Jungle Scout and those kinds of Helium10 those kinds of tools to help figure out search volume. But you were also starting to implement some A B testing within, you know, the the ended screen or the product listing itself. And so both the were replacing and what keywords replacing where we're finding, you know, trying to differentiate trying. Figure out what you tease out, what makes something better versus another. And so um, 80 tested itself is some reason to implement to did, to help in that cause to help in your in your cause for for better organic place
Thanks,
George
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