I guess the Holy girl is going to be, um, your search term report that's going to give you an insight into the back end on your keywords. Because if you're using other match types and hint, you should be testing all match types. Um, and another hint is broad Match actually performs very well in high volume niches, Which is kind of counterintuitive, you would think. But I've seen some really good results with that, so I wouldn't like discount any much type. Um, but then definitely in tandem with that is going to be your search term report that is going to give you the most actionable data when it comes to new keywords, because you know that these have converted for your product, and then you can retarget them. Um, if you're dealing with things at scale, bulk sheets are a great way to dig into the data and optimize.
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