A lot of people now you know they are still in the old mindset that Amazon is just a retail arbitrate marketplace. You know, there's no opportunity to build a brand, and that's that's not true. Certainly not the last 18 months, two years before the tool's available for Amazon sellers. There's a real lack of understanding of what goes into building that listing. Its, you know, just filling in keywords on a listing and hoping that that's what people are searching for without using on the tools available to you in the market to understand what your customers searching for so you can capitalise that traffic. So again, it's all well and good making the sexiest product list in the world's ever seen. But if no one's going to see it, there you go. Yeah, who cares? Those are the 3 key pillars I think.
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