November 17,2020

Make sure your A+ content should match your actual product experience

Chris Mole

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Full Episode

Transcript

the downside of Amazon is it is the ability to kind of market to the consumer post purchase on that. That's often the the battle we have. Sometimes with the Brands e Commerce team were where, suggesting they send their instagram traffic to Amazon, and they're suggesting otherwise. Uh, so I get, I guess those way. See, sometimes brands putting things like leaflets and information in the box. Obviously, you have to be very careful what you put in there and don't try and use it to drive reviews. But I guess I guess just having matching the customer experience in the product that they get as well as the product that they see on the screen. So if you're if you've spent, if you spent loads of time and money making your own plus incredible store page incredible and then they just get a battered brown box with no, you know, just with a product into bubble wrap, then that's probably a missed opportunity.to continue that brand

Thanks,
George