We don't pay for any posts, and I'm a advocate of that. I get the other side, depending on your financial position on, you know, going all the way up the ladder, right? But we arm or in line with the micro influencers. You know, we've probably got 500 what I call partners with the brand and they get snacks. That's when they get. But we start with the stuff that you're actually touching on, which is it's not just the relationship. They've got to be totally sold into what we're doing and the product that we're offering. If they don't enjoy the product the same way that are buying consumers do right then they shouldn't be on our team. And so that's one key piece to it. The second is it's a relationship treated like that. They are. They'll get emails from me. Random ones. You know, I just one where I'm asking them. How you doing? I don't need this to be always so formal. Like I need you to do this. And you're gonna do that, right? Got What are we talking about, man? Talking about snacks like, let's get real here. We want to hook you up. If you think they're amazing, you don't tell people about him. If not, I don't care, right? Like I think if your mind steps like that, you know it again. I'm kind of cut differently. So you don't need a like you say the way I'm saying, I like you get what I mean, if it's if it's that sort of mantra I think you're gonna be able to create a lot of really cool, genuine relationships.
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