November 17,2020

Leveraging storefront pages to gauge customer loyalty and unique to the brand customers

Chris Mole

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Full Episode

Transcript

using areas like a plus to build some kind of nice brand message will give people, you know, a warm feeling towards the brand and might make them more likely to look at other products. But probably I would say, if you're a brand that's got, you know, relatively large shop herbal range store pages, you know so effective when used. Um, sometimes it's the right thing to just make up a page that looks pretty. But I think where brands think of that store page is like This is a transactional website on Amazon, where I control the content. There's no competitive advertising, depending on what your You know what your product ranges like. You know, it's a great it's a great place to shop. If if your strategy is deals focus, you can have the landing page purely focused on deals. If it's about increasing the basket size, you can have. You know everything that you can't do on the product page. Basically, you can. You can dio in the store on, then direct traffic straight from from Sponsor Brand ad, where you can monitor new to brand metrics so you can see where it's incremental customers. You can obviously then measure repeat purchase behavior

Thanks,
George