Customers is probably the first spot you know we've done. Our customers are like living and breathing this in great depth in ways that you know that I just can't. I also get some great resource is on LinkedIn. But for me, the biggest challenge is actually walking a mile in the shoes of an e commerce manager and Amazon manager and understanding, like the mechanics, all the way down to the level of detail that you have. Thio get to operate effectively in Amazon with all the levers, right? So for me, it's a journey of understanding that that whole, that whole flywheel and how you optimize it and and and being in the data business especially, I'm always curious to know. Okay, So if you get this data from us, what do you do next? What do you do then? What action is that? Trigger? And you can only really get that by talking directly to customers. So we we actually launched the program about a couple of months ago, called think like a customer and it's every twice a month. We get a customer of ours on internal Onley sort of webinar, and they purely talk about their job and they talk about what they do. And you know what the goals of the company are, how they're measured in e commerce and how they use data. And that has been the best learning that I have gotten is really getting it in the shoes of our customers.
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