Yeah, Well, what helps massively from my point of view, is if a company has their messaging in their tone of voice sorted first so they'll know who they're ideal client is, they'll know exactly who they're talking to. They'll know what they want to say to them. Once you have your sort of ideal client base in your mind, You Khun really drill in to who that person is, you know, what are their interests? Was that marital status? What stage they're in life, do they own property? You know, they into what sports they into, Where that where their political leanings like you can really drill into that sort of demographic there you're trying to tap into. And once you have a really good idea of who this person is or these people are, then then you craft your messaging around that, and this is exactly the kind of message that will resonate with that specific person. And once you have that, I mean, I know there's a couple of guys that I know when I recommend to people who are absolutely amazing at sorting that stuff for people because generally, once you have all that sorted, then the design stuff want the well. Certainly they marry together much better, and you have a whole cohesive brand that comes off the back of it. But it's so, so much better to start from that foundation. When you come on coming up with the visuals and you end up with a much better product at the end,
Thanks,
George
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