If Amazon are focusing on something, it is very logical for you to focus on it as well. Amazon focused heavily on operations before, If you focused on it, you are always going to do well. That was your foundation Amazon, and are focusing very heavily on advertising. Anyone who's followed their focus on replicating a mirrored it was clearly seeing the rewards now because if you're good advertising your winning on Amazon now, it's all about the brand. A swell a some other things which we could go on to. If you're then of that brand, you're going to be rewarded. I'll be intrigued to know kind of how the nine is changing with things like conversion rates, things like the types of content and modules, people using an A plus that would be fascinating.
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