Basically eso, I think I think that, you know, consumers are actually becoming much more wise. Not all, obviously. But there's definitely a movement among consumers to have conscious consumerism entering into their their realm of consciousness now. And they're actually starting to think about what is the impact of what I'm buying, not just in terms off that product that I'm bringing into my home, but how it got into my home. I'm actually thinking about the entire process of that product, from the point where it was conceptually, you know, a concept to how it was designed to, how it was manufactured to how it was sold and shipped to me on. Then what is gonna happen to it when I go to dispose of that item that I no longer need to use anymore? So I think, you know, conscious consumerism is definitely becoming. It's not just the buzz word anymore. I think it was for a long time, but it's definitely becoming a much bigger consideration for for all brands. Frankly,
Thanks,
George
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