So I'm intrigued by why you go website without any shadow of doubt. Okay. Okay. So the reason why I think website first is the following Actually, if I would start an e commerce brand, I wouldn't even start with the website. I would start with the newsletter first. I would these people I would get their, you know, uh, information. I would get their email addresses. I would create some sort of community around, and then only then when I have when I have enough sample size, at least you know something that I can do. Then I will start my website, and I already have an audience that I can sell to because I've been farming this audience for the last six months. So doing this, you already have customers that have a potential lifetime value because you are already there with them and you send them a newsletter and tell them about your life and you show them your struggle and how you're building your brand and blah, blah, blah, blah. Look at me and so on. And then those customers you know, those those subscribers can become customers, and they can stay with you longer because you have already built a relationship with. Listen, I'm not saying selling on Amazon is bad. I'm selling. If you sell on Amazon, do it strategically. A lot of people are making the mistake of selling on Amazon cheap and on website. They have a different price. Of course, I'm going to go and buy from Amazon if you on your website is expensive, Er, but if you're starting a new brand, you want that customer data you won't be able to grow a brand. A company and the customer experience a customer journey if you don't have customer data. And unfortunately, on Amazon, the data that's being given its restrictive and it should be like that marketplace, right? It's a marketplace. It's not your background background, but just like sum it up quickly. If you're going to start your brand, you need ownership of your data because otherwise you won't be able to grow and you won't be able to create a community around your brand, and you won't be able to, you know, do to communicate. You need to learn how to talk to these people. So start with the newsletter Fuck the website, start to the newsletter Go and Sub Stack and start the newsletter.
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